Wednesday, March 09, 2016

Virgin Media chaka khan i feel for you party video

an advertisment for virgin media internet has been playing on the tv recently which confuses and angers me. in the video which lasts approximatly one minute sees a house full of annoying young people dancing to chaka khan i feel for you. then the DJ leaves at the end without a valid reason but everyone jeers him / her / it to keep playing but it leaves anyway. watch it:

i am confused by the narritive, either:

a) the advert is real time. therefore the DJ plays a 3rd of chaka khan i feel for you  then tries to bugger off. if a DJ did that I wouldnt pay them. the crowd have every right to jeer them. why would a DJ travel all the way to a venue just to play the intro to a song then want to go home? this scenario probably didnt happen.

b)  the advert is set over the entire length of the party and edited down to one minute. this then assumes that the DJ played the same chaka khan i feel for you track all night as we the viewer see segmetns of time with everyone listening to the same song. if a DJ played the same track repeatly over and over again the jeering would come a lot sooner and they would be thrown out of the party via the window. this is also unlikely to happen although radio one did that for weeks when the ferrel williams happy song came out and noone complained. maybe listening habits have changed. as soon as the dj leaves a man chimes in with an ipad and starts playing chaka khan i feel for you - the same music that has driven everyone up the wall for the last 4 hours solid and got the last DJ jeered at. instead the ipad owner is hailed as some sort of god for playing the one possible song on the planet that noone wants to hear then virgin media are deemed as solver of all the worlds problems. there are plenty of other 80s classics but not a single person in the party had the common sense to turn off the router and drop some agadoo.

c) the advert is in realtime and the virgin media tarrif ran out within one minute thereby stopping the dj from streaming music. in my experience of using virgin media services this is the most likely scenario although why would virgin pay for an advert saying how limited their service was? this confuses me.


1) if i was a parent responsible deciding which broadband provider to go for (because i strongly suspect not a single one of these revellers was the homeowner) why would i purchase a tarriff if it encourages 100 students to turn up at my house while i'm on holiday, scrawl confidetial password information on my furnitrure in lipstick, deafen the neighbours, copulate with my vegetables then drop a deuce on the lounge carpet.

2) There is a man wearing a wooly hat indoors.

3) someone brought an ipad to a party.

maybe i am over thinking this and maybe i am angry because i will never be invited to a party full of pretty girls. or maybe i am angry because all the men in the party have beards that make them look like terrorists and pirates. but maybe i am angry becuase the terrorists will score with the pretty girls while i am stuck at home watching them less than a week after virgin media threatened to take me to court for late payment. this has tainted chaka khan i feel for you, i am going to bed.

i feel for her

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At 2:55 pm, Anonymous Anonymous said...

Also, as someone who was that age when that record actually came out, would today's youngsters be dancing to 80s music? Maybe I'm wrong and unaware of the 80s revival among youngsters but it just seemed odd to this oldie.

At 8:58 pm, Blogger Roger Smalls said...

i saw this commercial again recently and the dj played a different tune but did the same disapearing act. i smell a rat amongst other things.


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